Wabisabi Tea is a ready-to-drink bottled tea brand. Three teas of different caffeine levels were bottled for on-the-go young adults to introduce them to the beauty of Japanese tea. Going off of the Japanese concept of Wabi-Sabi, the labels have gold cracks on them to mimic the concept in the culture. In addition, each caffeine level has a different color and Japanese pattern to correlate them deeper into the culture. To give this information, more text can be seen on the opposite side of the bottle, looking through the clear glass and liquid for more consumer interaction. Along with the physical aspect of the package, the brand also has an additional smart packaging interactive piece. Consumers can scan the shape under the lid to open an immersive relaxation experience specific to each caffeine level.