CareVida is a non-profit organization creating easily accessible resources that relieve the mental, physical and emotional burdens of taking care of a loved one with Dementia. Focusing on Spanish speaking, low-income areas of Northern Philadelphia, all aspects of the brand are bilingual and easily accessible for those who struggle with low health literacy. Along with other aspects, the activity cards and poster campaign are some of the main entrance points into the brand. The activity cards are color coded based on caretaker involvement needed and link together in order to visually see the activities lined up. The poster campaign is one of the main ways CareVida raises awareness for the issue of dementia in this community.