Art & Soul Brand System
Art & Soul is a week long summer day camp for kids ages 5-18 who have been, or are in the process of being, diagnosed with an anxiety disorder. Anxiety disorders can be debilitating for kids, making them not want to go to school, meet new people, or interact with their friends. Art & Soul takes an art therapy based approach to coping with anxiety. This is a camp where kids can use art therapy to lessen the burdens that they face with an anxiety disorder diagnosis, express their feelings in a creative way, and overcome their stressors with coping skills they can use for future years to come. Users first interact with the brand through the folder, which will be given at a doctor's office. They can then go to the website to register for camp or learn more. Upon registration, campers would receive a welcome package in the mail, complete with art supplies as well as a parent guide for all camp and art therapy information.